PRESS RELEASE
Saint Lucia, October 2, 2024 — The Board of Directors of the Saint Lucia Tourism Authority (SLTA) is pleased
to announce the appointment of Mr. Louis Lewis as Chief Executive Officer, effective October 1, 2024. Mr. Lewis previously served as CEO and Director of Tourism at the Saint Lucia Tourist Board (SLTB) for a nine-year period before its rebranding to the Authority in 2017.
In his earlier roles, Mr. Lewis strengthened the organization’s brand, increased airlift, and boosted demand for Saint Lucia, while also elevating the Saint Lucia Jazz & Arts Festival to international prominence. Most recently, he was the CEO of the Tobago Tourism Agency Limited (TTAL) for five years, where he implemented innovative marketing strategies and partnerships that significantly increased visitor numbers and enhanced Tobago’s global
reputation.
Mr. Lewis holds an MBA in General Management and a Bachelor of Science in Economics from the University of the West Indies (Cavehill Campus). He is a certified Project Management Professional (PMP) and has completed advanced training in Tourism Destination Management at George Washington University, along with various programs from the International Monetary Fund and the US Federal Reserve.
Mr. Lewis expressed his enthusiasm for his new role, saying, “I am honored to lead the esteemed Saint Lucia
Tourism Authority. This position allows me to return to my roots, and I am eager to bring my professional
experience, resources, and networks to a dynamic team. My focus will be on deepening our connection to the tourism trade, enhancing our destination’s appeal, and enriching the visitor experience. This appointment offers me a deep sense of personal fulfillment, as it enables me to give back to my homeland through the vital industry of tourism. Together, we can turn challenges into opportunities and continue to elevate Saint Lucia’s standing as a premier global destination.”
Chairman of the Saint Lucia Tourism Authority, Thaddeus M. Antoine remarked, “We are excited to welcome Louis to the helm. His extensive experience and proven track record make him the ideal leader for our next phase of tourism development. We are confident in his ability to navigate the challenges and opportunities that lie ahead.”
Antoine expressed gratitude to former CEO Lorine Charles-St. Jules for her invaluable contributions. Under her leadership, the SLTA successfully navigated a challenging recovery period during the pandemic, securing thirteen major awards for the destination. She revamped the diaspora marketing strategy with the innovative Lucian Links Program and enhanced the island’s marketing by integrating more cultural elements. Her dedication has left a lasting impact on Saint Lucia’s tourism landscape.
Lewis’ return comes at a pivotal moment as the global tourism industry undergoes significant shifts. With the
Authority focusing on high-profile events, international marketing, and strategic partnerships, one being with
Puma® and Tourism Ambassador, Saint Lucia’s Olympic Champion, Julien Alfred, there is a solid foundation for growth. As CEO, Louis Lewis will oversee all aspects of the Saint Lucia Tourism Authority, which has been the destination’s lead marketing agency since its establishment in August 2017. His leadership aims to position Saint
Lucia as the preferred choice for high-net-worth travelers, eco-tourism enthusiasts, and adventure seekers while promoting the island in both traditional and emerging markets.
About the Saint Lucia Tourism Authority
Enacted in August 2017, the Saint Lucia Tourism Authority promotes and develops Saint Lucia as a top
global travel destination. With a focus on sustainable tourism and enhancing the visitor experience, the
SLTA showcases the island’s unique cultural heritage, natural beauty, and vibrant local experiences.
About Saint Lucia
Saint Lucia, the Caribbean’s only island named for a woman, is renowned for its stunning natural beauty
and vibrant culture. Situated in the Eastern Caribbean Sea, the island features lush rainforests, pristine
beaches, and the iconic Pitons—a UNESCO World Heritage Site consisting of two volcanic spires that
rise majestically in the south-western region of the island.
Offering a diverse array of experiences, Saint Lucia caters to all tastes with luxury resorts, charming
independent accommodations, world-class dining, and thrilling adventures. Visitors can immerse
themselves in local communities, explore the island’s rich history, and enjoy vibrant cultural festivals
such as the Gros Islet Friday Night Street Party, Saint Lucia Jazz & Arts Festival, Lucian Carnival, and
Creole Heritage Month.
Saint Lucia is celebrated for its commitment to sustainable tourism and preserving its unique
environment. Recognized as the World’s Leading Honeymoon Destination and the Caribbean’s Leading
Adventure Tourism Destination, Saint Lucia provides an unforgettable escape with its warm hospitality
and breathtaking landscapes. For more information, visit stlucia.org
Source/Photo: Saint Lucia Tourism Authority
